Adidas Rivalry Low

Creative Direction + Producer + Photographer

Introducing the Social Status x Adidas Rivalry Lo 'King Peach.' Inspired by the booming soccer culture in Atlanta and the Atlanta United King Peach jersey. Using the momentum around Atlanta United and their recent MLS Cup victory, we wanted the campaign to be centered around the spoils of victory, referencing imagery of the team lifting the first trophy to be brought back to Atlanta in over 20 years.